Q: DOES A REALTOR MAKE A DIFFERENCE IN A SELLER’S MARKET?
A: YES, ABSOLUTELY
Finding someone willing to make an offer on your home may not be hard in a seller’s market. But, here at The Trinity Group, we aim far beyond just putting a “sold” sign in your yard. We always strive to ease the stress of the selling process and help you get the highest price for your home. Even in a seller’s market, there are challenges to overcome in achieving these goals.
Ready to sell in Grandview
Last year, we were approached by our good friend Dan Harris about selling his home. He was ready to move on from his well-maintained 3-bedroom, 1-bath cape cod in the Grandview area. If you’ve had your eye on local real estate trends at all, you know that this area is really booming. Grandview’s location is fantastic. There’s access to big amenities like parks and a well-equipped library with a great, small-community feeling. Grandview Avenue has become a destination for eating out, nightlife, and shopping. As the area’s popularity has grown, home prices have soared and competition among buyers can be fierce. It’s the epitome of a seller’s market.
With all this in mind, we knew we’d have no trouble finding buyers willing to make an offer on Dan’s home. But, simply selling the home wasn’t the goal. We wanted to help Dan get top dollar for the sale. To maximize his profit on the sale of his home, Dan needed a strong marketing plan and some expert help from real estate pros at The Trinity Group.
We started by carefully researching the area and reviewing comparable homes to get a clearer understanding of Dan’s competition, which happened to include the house right next door! The homes were nearly identical, with similar floor plans and amenities. Prospective buyers would definitely compare the neighboring homes, which were both updated and vacant. We wanted Dan’s home to shine as the more desirable property. We discussed possible updates and decided on a few that fit Dan’s budget and would have the best return on his investment. Dan completed some of the work himself, and we helped connect him with reputable contractors to help with the rest.
Marketing the Home to Prospective Buyers
A professional writer wrote the ad for Dan’s house, and staging expert Kelly Hartshorn of Staging Spaces worked with us on the final touches. “A vacant house is not a home,” says Kelly, who used designer furniture and accessories to “connect with potential buyers and create a sense of home.”
The strategy was a huge success. Dan’s home sold quickly, and the selling price was $25,000 more than the home right next door. Dan reports that the process was easier than he anticipated, and he’s glad he worked with the team at The Trinity Group at HER.
Call The Trinity Group today to learn how we can help you make the most of this seller’s market!